SEO Migration Protect Your Rankings When You Move

SEO migration covers domain changes, CMS or platform migrations (e.g., WordPress to Shopify), HTTP to HTTPS migration, site architecture restructures, and full redesigns with URL changes.

The planning and redirect mapping phase typically takes 2 to 4 weeks. The staging QA phase runs concurrently with development. The monitoring phase continues for 30 days post-launch.

Some short-term ranking fluctuation is normal during any migration. With proper planning — complete redirect mapping, staging validation, and post-launch monitoring — most clients return to baseline rankings within 4 to 8 weeks.

Yes. We handle sites of any size. For large sites, we use automated URL pattern matching combined with manual review of high-value pages to ensure complete coverage.

The most common mistake is using wildcard or pattern-based redirects instead of precise 1:1 mapping. This leads to redirect chains, broken pages, and lost link equity.

Yes. We coordinate directly with your developers or agency to ensure redirects are implemented correctly, staging is validated, and launch sequencing is aligned.

We monitor rankings for target keywords, organic traffic volume, indexation count, crawl errors, redirect chain issues, and Core Web Vitals changes.

Pricing depends on site size and complexity. Small site migrations (under 500 pages) start around $3,000. Large enterprise migrations can range from $10,000 to $30,000.